Posted by Miranda December 14, 2010

I’ll probably find out, after saying who the hell designed this, that it was designed by children or disabled people and end up looking and feeling like a idiot. However in the articles i've read about this "Youth Marketing Campaign" I’ve found nothing to back up my gut instinct that this was designed by a child, it seems rather it was designed to "look" like that to have the most effect when State Farm hand them out.

In a quote from Archrival's site (A branding company that specializes in Youth Marketing):

"College students loved receiving insurance “samples”, and got a kick out of reusing the fake busted window clings on their friends cars. Funny handouts spoke to the college lifestyle, and unexpected tactics like arrow posters caught their attention to generate leads for local agents."

Apparently State Farm tapped Archrival (Youth Marketing Group) to help them connect with young adults, so the Lincoln based team developed a program to resonate with the college crowd. Toy2R was asked to be a part of this campaign by creating the limited edition State Farm 2.5" Mon Qee designed by the team at Archrival.

Not only do i think this "Marketing Campaign" missed the point completely, who the hell designed it? Does anyone think this is actually attractive to look at?

Toy2r has always trod the balance between the designer toy world and the more main stream branding side of the industry. Its a line they usual walk pretty well. As a Qee is a platform toy to start with, i see nothing wrong in not only using it as a canvas, but also using it to sustain the company in a more mainstream way (lets not talk about the ToysRus incident - lets but that down as a left turn). They usually keep the two worlds pretty separate, the branded toys usually being limited availability, in store etc,  but when does producing such ugly variations start to hurt the collectable world and side of their business? Or is it already dead?



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