Iâll probably find out, after saying who the hell designed this, that it was designed by children or disabled people and end up looking and feeling like a idiot. However in the articles i've read about this "Youth Marketing Campaign" Iâve found nothing to back up my gut instinct that this was designed by a child, it seems rather it was designed to "look" like that to have the most effect when State Farm hand them out.
In a quote from Archrival's site (A branding company that specializes in Youth Marketing):
"College students loved receiving insurance âsamplesâ, and got a kick out of reusing the fake busted window clings on their friends cars. Funny handouts spoke to the college lifestyle, and unexpected tactics like arrow posters caught their attention to generate leads for local agents."
Apparently State Farm tapped Archrival (Youth Marketing Group) to help them connect with young adults, so the Lincoln based team developed a program to resonate with the college crowd. Toy2R was asked to be a part of this campaign by creating the limited edition State Farm 2.5" Mon Qee designed by the team at Archrival.
Not only do i think this "Marketing Campaign" missed the point completely, who the hell designed it? Does anyone think this is actually attractive to look at?
Toy2r has always trod the balance between the designer toy world and the more main stream branding side of the industry. Its a line they usual walk pretty well. As a Qee is a platform toy to start with, i see nothing wrong in not only using it as a canvas, but also using it to sustain the company in a more mainstream way (lets not talk about the ToysRus incident - lets but that down as a left turn). They usually keep the two worlds pretty separate, the branded toys usually being limited availability, in store etc, but when does producing such ugly variations start to hurt the collectable world and side of their business? Or is it already dead?
Thursday, May 23, 2013 - 12:51pmThe latest custom from Laura LorÃ©n is an 8" BuneeQ called May. Laura really shows off her sense of fashion on May, maybe more so than she has on her prior customs.
Wednesday, August 8, 2012 - 10:39amThis morning we heard of the sad news that Toy2r USA will be ceasing its operations as of August 2012. The press release reads:
Friday, August 3, 2012 - 6:51pmFantastically stark and minimalist artist Jon-Paul Kaiser recently rekindled his association with Toy2R to issue forth several colorways of his new interpretation of the 5-inch Min