Here's Canadian artist Patrick Wong's design for Squid Kids Ink's "Design-A-Label" contest. "Lose Yourself" runs away with the Super Mario Bros. 3 theme into another area or plane of the already weird world of gaming.  Patrick comments "I remember playing Super Mario Bros. as a kid and looking back now as an adult that nostalgia I feel for the old characters, levels, powerups, all of those things - suggest an escape from the regular world. The world where I had to do homework and obey my parents. For me, combining the idea of the Hyperreal with Super Mario Bros. makes a collision of these two 'pretend' worlds and in a way it brings it back to adults, the people who buy designer toys."

"Design-A-Label" contestants  were called to create a mashup of a fake video game and one of their characters or ideas. The winner of the contest will have their entry included in series 2 of the 3.5 mini 10-Doh! blindbox edition. The runs from January 1 - 31 2013.