Posted by Miranda January 08, 2014

CES (hosted in Las Vegas) is well underway and yesterday saw the reveal of some big news from Kidrobot. At electronics giant Samsung's booth, Kidrobot premiered a brand new design in its platform arsenal "MiWe", an acronym for Samsung's marketing motto "Meaningful, Innovation, Wow Experience" (aka marketing drivel, which Samsung probably spend an arm and a leg to have an agency come up with). 

The installation featured 3 large versions of the figure, painted by Scribe, Buff Monster and Angry Woebots. Also available were 500 versions of the mini figure. The design is somewhere between a Thundermutt a Munny and a Squirrel (lets not mentions last years Designer Toy Awards winner for Best DIY - Fonzo). There is no mention in the press releases from Kidrobot about who designed it, so I am not sure if Tristan Eaton was involved or not, though I am doubting he was as its seems more angular than his usual designs. 

Love or Hate the design, If the android series is anything to go by partnering with a large electronics manufacture is a good move for Kidrobot. Increase in sales for this corner stone can only benefit our whole industry. Follow Kidrobot on instagram for the latest images from the convention! 


imageIMG_0879.jpeg, by Miranda

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