Love Through Design, Sanrio and Nooka are launching Nooka Zub Zirc 38; a limited edition watch designed by Tokidoki. Nooka Zub Zirc 38 was created to aid the humanitarian organizations The Sanrio Foundation and Emergency. Designed by Tokidoki's co-founder and creative director Simone Legno, this cute & highly collectable watch is limited to just 300 pieces world wide! While Nooka Zub Zirc 38 isn't set to drop until April 21st, you can pre-order yours right HERE at Love Through Design for Â£100. A very cool watch for a very good cause! 

"Since November 2012, Sanrio Foundation supports the 'right to be cured' with Emergency, the Italian NGO founded in 1994 to provide medical-surgical assistance to victims of war and poverty. Since its establishment, Emergency has worked in 16 countries, building surgical centres, rehabilitaion centres, Paediatric clinics, first aid posts, primary health clinics, a maternity centre and a centre for cardiac surgery. Over 5 million people have received free, high quality health care."