Posted by Nick June 18, 2013

Absolutely love this sneaker packaging concept by Scholz & Friends - if this could be guaranteed not to deflate over time i would totally buy a pair of sneakers just to keep them on display in this air bubble.

Its about time we moved away from cardboard box packaging, a few companies have tried, most notibly Puma who got it down to a biodegradable bag and minimal card packaging. To be honest this packaging would be the perfect evolution for Nike, as it goes perfectly hand in hand with their product line. Whilst it'll no doubt save a shitload of trees, i'm not 100% sure how environmentally friendly it is. 




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