We can now reveal that Selfridges, Oxford Street London is set to open up a new department known as The Designer Toy Lounge. The space will be white with a modern museum feel. They have dedicated thirty square foot of space to the venture and it is set to be unveiled on October 12th. It will be located in the space next to Christmas Shop on the Lower Ground Floor of the store.

At the moment they are concentrating on what they feel are the six key brands, Momiji, Kid Robot, UglyDolls, Mimobots, Blik Wall Graphics, and STRANGEco, but will have over 300 items in stock. This should come to no huge shock to people in the UK, as we have seen Selfridges increasing using toys in there window displays, clever trick really!



I am not sure what effect this will have on the scene or the smaller retailers in the country, but it will certainly make the whole scene much more accessible. We are in the process of working on getting our magazine in there so fingers crossed! We'll keep you posted!